Our Story

Building international growth through partnerships - not theory

Since 2011, we help companies expand across borders by structuring the right partnerships and unlocking direct access to local markets. Our approach combines strategy with execution — working hands-on across the U.S., Mexico, and Latin America to turn expansion into real commercial outcomes. Media, distribution, and partnerships are not separate functions — they are integrated levers for successful market entry. This is how we move from market strategy to market presence.

Our team

Expertise across markets and partnerships

Meet the LITaa Group team that drives international expansion strategies and builds lasting commercial relationships across multicultural markets.

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Professional woman with long wavy brown hair and brown eyes in a grey blazer.

Founder and Director Americas Region

Francesca Brandolini

Francesca founded LITaa Group in 2011 and serves as Director of the Americas Region, leading strategic expansion across the U.S., Mexico, and Latin America. She structures complex cross-border partnerships that connect brands with high-value consumer markets.

Advertising Consultant

Anikan Oton

Anikan brings deep expertise in advertising strategy and market positioning, helping brands cut through the noise and connect with the right audiences. He advises on high-impact campaigns that drive visibility, engagement, and commercial growth across key markets.

CRM Manager

Martina Castaldi

Martina brings deep expertise in customer relationship management, ensuring every brand partnership is supported by structured, data-driven engagement strategies that drive long-term commercial growth across key markets.

Director EMEA

Eddie Goldstein

Eddie serves as Director EMEA, specializing in identifying and structuring high-value commercial partnerships across brands, distributors, and local operators. His deep expertise in multi-jurisdictional commercial relationships drives seamless market entry and positions clients for long-term, sustainable growth.

Our track record

From market entry to revenue: proven cross-border growth

We don’t just advise — we execute. LITaa Group has driven multi-million revenue growth by building strategic partnerships, activating media, and unlocking distribution across the U.S., Mexico, and Latin America.

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U.S. Mexico LATAM

Core Markets

50+

Brands Activated

15+

Years in cross-border markets

Long-Term

Partnerships across multiple markets